The thinking
and the output.
Together.
A few featured case studies that began from blank pages to finished brands.
COMPETITOR RESEARCH | BRAND STRATEGY | NAMING | IDENTITY DESIGN
BFF | Best Face Forward
From a dermatologist's idea to a fully positioned brand: competitor research, brand strategy, name, and an identity.
The brief: clinical skin care for troubled skin, without the clinical feel.
THE PROCESS
01
Discovery & Landscape
Mapped the competitive landscape across 5 key markets in S.E.A. Found the white space between clinical credibility and vibrant brand experience.
02
Audience & Personas
Built two detailed audience profiles, with emotional keywords, buying motivations, and the specific job the brand needed to do.
03
Strategy & Brand DNA
Defined purpose, belief, positioning, and tone of voice. The full strategic foundation, built before a single visual was touched.
04
Naming & Identity
Five distinctive naming territories explored. Visual direction and identity built from the strategy outward, not the other way around.
BRAND STRATEGY | IDENTITY DESIGN | WEB
Shibani Lal
Personal brand for a C-Suite advisor and strategic sounding board
A C-Suite executive with decades of experience needed a personal brand as specific and authoritative as the work she does. The challenge: make "trusted advisor" feel like a distinct, premium proposition, not a generic consultant category.
SCOPE
Strategy · Identity · Web
MARKET
Global · C-suite
TAGLINE
Fuelling Growth
BRAND AUDIT | PERFORMANCE CREATIVES
Aire
Turning Underperforming Ads into High-Impact Creative.
Strategic design transformed Aire’s performance ads into bold, premium creatives built for attention, clarity and conversions.
In performance marketing, where attention is measured in seconds, design needs to do more than look good. It needs to communicate instantly and convert.
BEFORE
AFTER
Selected Work
ANGELA FOULDS | BRAND IDENTITY
Executive coach whose previous brand was too soft for her direct advisory style. Built an identity that reflects how she actually works.
THE CULTURE MINISTRY | BRAND IDENTITY
D&I consultancy that needed to feel bold, accessible, and unmistakably purposeful, in a space dominated by corporate beige. Energetic, confident, just like the founder.
THE BELGIAN WAFFLE CO | END-TO-END BRANDING
Brand strategy, identity and packaging built to work across store, digital, and collateral. Still in use years later across 700+ stores and counting - the mark of a brand built to last.
ELLYBEAN | BRAND & ENTREPRENEURSHIP
35+ original SKUs. 26,000+ meals donated to children in need. The brand built and run before More Than Studios, the experience that shapes how every engagement here is approached.
PROTEGE | WEB & BRAND DESIGN
A mentoring and coaching platform that needed to feel accessible and inspiring without losing credibility. Web design built to attract both mentors and the people who need them