Brand strategist.
Designer.
Founder.
13 years across strategy, design, marketing and entrepreneurship. I've run global campaigns, built my own business from scratch, and helped 40+ founders build brands that work as hard as they do.
5
years building my own brand
13
years of experience
40+
founders worked with
MY BACKGROUND
My path into branding didn't follow a straight line, and that was the best thing that ever happened to me.
I started in animation, moved into marketing and media, and spent years running global brand campaigns for the likes of NBCUniversal, Nestle, P&G, Maybelline and Zalora. Then I left to build something of my own.
That combination: creative thinking, marketing intelligence, and the real experience of building a business from nothing, is what makes my work different. I'm not just a designer who understands strategy. I'm someone who has sat on both sides of the table.
I know what it costs when a brand undersells you. I know what it feels like to make it work anyway. That experience is built into every engagement.
FOUNDED AND BUILT
Ellybean, built from scratch, scaled across two countries.
Before More Than Studios, I built Ellybean, an online retail brand for children aimed at making gifting impactful. With a team of five, we designed, developed and distributed products across India and Singapore. Every purchase contributed a meal to a child in need.
Building Ellybean taught me what no client brief ever could. What it actually takes to build something from the ground up, make decisions with imperfect information, and keep going when it doesn't go to plan.
It's why I work with founders differently than most. I've been in it.
35+
Unique SKUs designed and produced
26,000
Meals donated to help children in need
HOW I WORK
What working with me actually looks like.
______
I ask difficult questions.
Most clients don't need someone to agree with them. They need someone who will challenge their assumptions and tell them what they actually need to hear. I do that with care and conviction.
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I take on a small number of clients at a time.
This is deliberate. It means every engagement gets my 100% and the full depth of my attention.
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I don’t let you settle.
If the brief is underselling you, I'll push back. If the strategy isn't right, we rebuild it. The goal is always a brand you're genuinely proud of, not just one that's finished.
OUTSIDE THE STUDIO
Life outside the studio is loud, unpredictable, and occasionally covered in glitter.
I'm a mum to two young children in Singapore, far from family, navigating the particular chaos of school runs, sick days, and the kind of schedule that rarely goes to plan.
Surprisingly, it's made me better at work than I would have been otherwise. I understand work with real constraints - which means I understand yours. I don't romanticise busyness. I prioritise ruthlessly, I show up prepared, and I make every hour count.
Outside of work and the kids, I'm usually staying active with a good strength training session or run, or quietly fixating on a brand I've spotted somewhere that's doing something genuinely interesting. Old habits.
Ready to build a brand that works?
15 minutes. No pitch. An honest conversation to see where you are and how I can help.