Performance Creatives________
Aire
Aire is an adult incontinence wear brand focused on restoring confidence, comfort, and dignity for its users. The brief for this project was to redesign underperforming ad creatives to improve clarity, engagement, and return on ad spend
BEFORE
Visually cluttered and low perceived quality
Weak hierarchy and unclear messaging
Poor connection with the older target demographic
Ads blending into the feed instead of standing out
AFTER
Dramatic, attention grabbing concepts like “Freedom Pants” and exaggerated visuals.
Bold, clear storytelling with stronger visual hierarchy
Clean, legible typography tailored to an older audience
Premium, high quality creatives that resulted in higher conversions and ROI.
