Services
Four ways to work together, depending on where you are and what you need. Every engagement starts with a diagnosis, not a mood board.
01
Brand Clarity Session
The starting point. A brand diagnosis in 90 minutes.
A structured diagnosis of your brand - strategy, messaging, and visuals. You leave with a written prescription: what's broken, what to fix first, and a clear path forward.
SGD 750*
Delivered within 48 hours.
*The session fee is credited in full toward any Brand Strategy or Identity project booked within 30 days.
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Pre-session brand review
Live 90-minute strategic audit
Positioning and messaging feedback
Top 3 strategic priorities
Clear action roadmap
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Three specific, immediately actionable priorities
Clarity on what's actually broken, not just what's visible
A clear path forward you can execute the same week
No vague advice. A diagnosis and a direction.
A Loom recording of the full session, yours to keep.
02
Brand Strategy
The foundation everything else is built on.
For founders who are serious about getting the positioning right before anything else is built. Full discovery, competitive analysis, and positioning work - delivered as a complete Brand Strategy Blueprint you can use across every channel, every piece of content, and every team member.
SGD 4500
Delivered in 3 - 4 weeks
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Brand discovery workbook and guided strategy sessions
Ideal client and customer clarity
Competitor and positioning analysis
USP and value proposition
Brand purpose, vision and values
Brand personality and tone of voice
Messaging framework and brand narrative
Complete Brand Strategy Blueprint document
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Absolute clarity on who you are, who you serve, and why you're different
Messaging that communicates your value without explanation
A strategic foundation that holds up as the business grows
A blueprint that can be shared across teams, platforms, and time, so your brand stays consistent whether it's you, a team member, or an AI tool producing content
THE FULL ENGAGEMENT
03
Brand Strategy & Identity
Strategy first. Then the visuals.
The complete brand build. Strategy, identity, and guidelines, all developed by together, in the same process, without a handoff. The strategic thinking and the visual execution are inseparable here, because they should be.
SGD 8,000
Delivered in 4- 6 weeks
Includes everything in Brand Strategy, plus your full visual identity system.
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Everything in Brand Strategy
Logo suite - primary, secondary, and submarks
Colour palette and typography system
Visual identity system
Brand guidelines document
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A clear, distinctive brand identity that sets you apart from competitors
A professional presence that builds trust and commands premium pricing
A cohesive visual system you can apply consistently across every platform
Tools and guidelines that keep your brand consistent as you grow, with or without you in the room
Not just a brand that looks good. A brand built to work.
THE NEXT STEP
04
AI Brand Foundations
Your brand has a voice. Now give your team the system to use it.
For founders who are already using AI to create content - and can tell it doesn't quite sound like them. AI Brand Foundations is a structured document and prompt library built into any LLM that gives your brand a voice your AI tools can actually use. Built once. Used consistently, by you and anyone who creates content for your brand.
SGD 6,000
Delivered in 3–4 weeks.
Typically engaged after Brand Strategy & Identity, or as a standalone for founders with an existing brand.
NBCUNIVERSAL •
THE BELGIAN WAFFLE CO. •
THE BANYAN GROUP •
ASHEPA LIFESTYLE •
YOUTH LEADERS DAVOS •
AIRE •
PROTEGE •
SHIBANI LAL •
ANGELA FOULDS COACHING •
MAYBELLINE •
ZALORA •
NBCUNIVERSAL • THE BELGIAN WAFFLE CO. • THE BANYAN GROUP • ASHEPA LIFESTYLE • YOUTH LEADERS DAVOS • AIRE • PROTEGE • SHIBANI LAL • ANGELA FOULDS COACHING • MAYBELLINE • ZALORA •
What Our Clients Say
"Priyanka is one of those rare professionals who takes the time - not only to understand the brief, but to understand the client. She is relentless: she asks difficult questions, she gets her hands dirty, is blessed with infinite patience and is willing to go where most others won't. It is this dogged focus on perfection that brings stellar results - working with Priyanka was one of the best decisions I ever made.”
— Shibani Lal
“Priyanka did a fabulous job with our design identity including our logo, menu, collaterals and stationery for The Belgian Waffle Co. We consulted her when the brand will still in ideation phase about 5 years ago and she understood our brief and vision for the brand right off the bat. We were really happy with her prompt and professional delivery and all the output. We continue to use the logo and most of the brand aesthetics she helped us craft that really resonates with our audience. Highly recommend!”
— Alisha Shirodkar, The Belgian Waffle Co
"We tasked Priyanka with coming up with a logo, colour, fonts and a pattern we could use to promote our new venture The Visibility Retreat. Being brand new our identity isn't established, yet Priyanka managed to pull out our vision and create a visual representation of what was in our heads and hearts. Priyanka shared with us a number of ideas, and everytime we both chose the same one which truly captures our vision. She was a dream to work with. Priyanka always delivered within the time frames she shared and managed to turn this around for us quickly. We are really grateful, delighted with the outcome and highly recommend Priyanka for any branding needs."
— Rebecca Downie | Camilla Knight The Visibility Retreat