Services & Prices
My purpose is to make the journey of branding a little bit easier for founders who are starting out, or refreshing their business.
Every engagement starts with a diagnosis and an honest audit, not a mood board.
Four ways to work together
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01 Brand Clarity Session
For the founder who knows something's off but can't pin down what.
A live 90 minute audit of what's working and what isn't. Three priorities you can act on immediately.
90 minutes | SGD 750
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02 Mini Brand Strategy Package
For the founder who isn't sure the positioning is actually working.
Not sure if your branding is actually working? A mini strategy session to review our positioning, your ideal client, your message.SGD 2000 | Limited to two spots per quarter
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03 Mini Brand Refresh Package
For the founder who isn’t confident or proud of their brand visuals.
Your the visuals stopped keeping up with your business. A design refresh: logo, colours, and a mini brand style guide to match where you are now.
SGD 2000 | Limited to 2 spots per quarter
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04 Signature Brand Strategy & Design
For founders who are starting out and are serious about building a brand that lasts.
Strategy built in depth first. Then translated into a visual brand. No generic templates or shortcuts.
SGD 6,900 | Delivered in 4–6 weeks
FOR FOUNDERS WHO NEED HELP GETTING UNSTUCK
01 | Brand Clarity Session
A brand diagnosis in 90 minutes. 3 clear next steps you can act on immediately.
A structured diagnosis of your brand: strategy, messaging, and visuals. You leave with a written prescription: what's broken, what to fix first, and a clear path forward.
SGD 750* | 90 minute call | Delivered within 48 hours.
*The session fee is credited in full toward any Signature Brand Strategy & Identity project booked within 30 days.
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Pre-session brand review
Live 90-minute strategic audit
Positioning and messaging feedback
Top 3 strategic priorities
Clear action roadmap
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Three specific, immediately actionable priorities
Clarity on what's actually broken, not just what's visible
A clear path forward you can execute the same week
No vague advice. A diagnosis and a direction.
A Loom recording of the full session, yours to keep.
FOR FOUNDERS WHO AREN’T SURE OF THEIR POSITIONING
02 | Mini Brand Strategy Package
A focused, mini strategy session to get clarity on core brand pillars: your ideal client, competitors, value proposition and messaging. Once the fundamentals are clear, everything else gets easier to write, design, and market.
SGD 2000 | Limited to two spaces a quarter
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A 60 min collaborative guided call
Your ideal-client snapshot ( 2 - 3 personas)
A quick competitor snapshot - where you already stand out, and where the gaps are
Your refined value proposition and brand messaging: talking points you can use immediately, across your website, socials, and conversation
All of it delivered as one written brand direction - something you can hand to a designer, copywriter, or team.
FOR FOUNDERS WHO WANT VISUALS REFRESHED
03 | Mini Brand Refresh Package
Maybe you worked on your brand identity a while ago, and it no longer reflects what your business does.
A refresh of your logo, colours & typography to reflect your current business, delivered in a mini brand style guide.
SGD 2,000 | Limited to two spaces per quarter
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Two moodboard and colour palette options to choose from
Two logo concepts, refined into one final logo
All of it delivered in a Mini Brand Style Guide: logo, colours, typography - something you can hand to a web designer, content creator, or team for consistency across your website, socials, and content.
FOR FOUNDERS STARTING OUT AND ARE SERIOUS ABOUT BUILDING A BRAND THAT LASTS
04 | Signature Brand Strategy & Identity
Strategy first. Then the visuals.
The complete brand build. Strategy, identity, and guidelines, all developed by together, in the same process, without a handoff. The strategic thinking and the visual execution are inseparable here, because they should be.
SGD 6,900 | Delivered in 4- 6 weeks
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Strategy
Brand discovery workbook and guided strategy session (online or in person, 90 - 120 mins)
Ideal client and customer clarity
Competitor and positioning analysis
USP and value proposition
Brand purpose, vision and values
Brand personality and tone of voice
Messaging framework and brand narrative
Complete Brand Strategy Blueprint document
Design
Logo suite: primary, secondary, and submarks
Colour palette and typography system
Visual identity system
Complete brand guidelines document
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A clear, distinctive brand identity & system that sets you apart from competitors
A professional presence that builds trust and commands premium pricing
A cohesive visual system you can apply consistently across every platform
Tools and guidelines that keep your brand consistent as you grow, with or without you in the room
Not just a brand that looks good. A brand built to work.
NBCUNIVERSAL •
THE BELGIAN WAFFLE CO. •
THE BANYAN GROUP •
ASHEPA LIFESTYLE •
YOUTH LEADERS DAVOS •
AIRE •
PROTEGE •
SHIBANI LAL •
ANGELA FOULDS COACHING •
MAYBELLINE •
ZALORA •
NBCUNIVERSAL • THE BELGIAN WAFFLE CO. • THE BANYAN GROUP • ASHEPA LIFESTYLE • YOUTH LEADERS DAVOS • AIRE • PROTEGE • SHIBANI LAL • ANGELA FOULDS COACHING • MAYBELLINE • ZALORA •
What Our Clients Say
"Priyanka is one of those rare professionals who takes the time - not only to understand the brief, but to understand the client. She is relentless: she asks difficult questions, she gets her hands dirty, is blessed with infinite patience and is willing to go where most others won't. It is this dogged focus on perfection that brings stellar results - working with Priyanka was one of the best decisions I ever made.”
— Shibani Lal
“Priyanka did a fabulous job with our design identity including our logo, menu, collaterals and stationery for The Belgian Waffle Co. We consulted her when the brand will still in ideation phase about 5 years ago and she understood our brief and vision for the brand right off the bat. We were really happy with her prompt and professional delivery and all the output. We continue to use the logo and most of the brand aesthetics she helped us craft that really resonates with our audience. Highly recommend!”
— Alisha Shirodkar, The Belgian Waffle Co
"We tasked Priyanka with coming up with a logo, colour, fonts and a pattern we could use to promote our new venture The Visibility Retreat. Being brand new our identity isn't established, yet Priyanka managed to pull out our vision and create a visual representation of what was in our heads and hearts. Priyanka shared with us a number of ideas, and everytime we both chose the same one which truly captures our vision. She was a dream to work with. Priyanka always delivered within the time frames she shared and managed to turn this around for us quickly. We are really grateful, delighted with the outcome and highly recommend Priyanka for any branding needs."
— Rebecca Downie | Camilla Knight The Visibility Retreat