I help founders turn great ideas into clear, confident brands.
My path into branding didn’t follow a straight line. I studied animation, worked in marketing and media, built my own e-commerce brand, and spent years helping founders bring ideas to life. Along the way, a series of happy accidents (and failures) gave me a multidisciplinary edge, and taught me to see brands as businesses, not just pretty logos.
What These Experiences Taught Me
Animation taught me storytelling, design and creative thinking.
Marketing taught me how brands communicate and persuade.
Entrepreneurship taught me what it really takes to build and grow a business from the ground up.
PS: If you feel like a fun read, click on My Many Work Experiences & Failures, Inspired by Scott Adams
I love combining strategy, design and business thinking to build brands that actually work.
Beyond Work
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My Proudest Achievement
As an entrepreneur, I founded and built an online retail brand for children, called Ellybean, which was aimed at making gifting impactful. Together with a team of 5, we designed, developed, and distributed over 35+ unique SKUs across India and Singapore. At the end of 4 years, we had provided over 26,000+ meals for children in need and successfully made more than one child smile each time an Ellybean was purchased.
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My Most Humbling Experience
Motherhood has easily been my most humbling experience. I welcomed my first child in the middle of the pandemic and quickly realised that no amount of preparation truly prepares you for sleepless nights, endless decisions, and constant surprises. Just when I think I’ve cracked one stage, the next one arrives! Parenting keeps me grounded, slightly sleep-deprived, and always learning.
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My Favourite Quote
“Courage over Comfort”
— Brent Brown